The Construction Forestry Mining Energy Unions Strike

On July 25, the members of the building union at Lend Lease projects in various parts of Australia went on strike. This industrial action was geared towards pushing for a new-fashioned nationwide Enterprise Bargaining Agreement.Advertising We will write a custom essay sample on The Construction Forestry Mining Energy Union’s Strike specifically for you for only $16.05 $11/page Learn More The Construction Forestry Mining Energy Union (CFMEU) argued out that the principal reason as to why the employee had gone on strike was a disagreement that had arisen with respect to a dispute in wages, job security and site allowances (Balvane et al 2007, p.2). However, it was reported that negotiations are still under way for a better agreement with Lend Lease. Nevertheless, CFMEU was to take that the industrial action would be carrying on even for a longer period of time, and the fight with Lend Lease would be hard (Balvane et al 2007, p.4). Members of the CFM EU opted for this industrial action because they were optimistic as they through that they would be able to secure a decent national Enterprise Bargaining Agreement (EBA). It is thus undeniable that the conflict between the employer and the employees was quite heated (Balvane et al 2007, p.5). Employment relationship existing between the employer and employees is founded on harmony of interests as well as cooperation between these two parties. Both the employer and the employees work towards realizing shared objectives and goals. However, the achievement of these common goals can be difficult if a conflict exists, as in the case with the CFMEU. According to the unitarist approach, the CFMEU was collectively opposing the management, which was a sign of irrationality (Dundon Rollison 2007, p.23). The unitarist approach deems the management to be the sole source of authority, with managerial entitlement to be rational, acceptable and legitimate. On the basis of this approach, it is ar guable that the abovementioned industrial conflict, maturing to an industrial action, was a function of the management dwindling to avail considerable stout leadership. In addition, this conflict might have been caused by the inability of management to communicate its goals in an effective manner (Balvane et al 2007, p.10).Advertising Looking for essay on business corporate law? Let's see if we can help you! Get your first paper with 15% OFF Learn More The members of the CFMEU, in the perspective of the unitarist approach, are not loyal to the organisation and have not accepted the management’s authority in appreciation of the shared interests and goals. These members are seemingly competing with the management, distressing the symphonic operations of the organisation at the same time (Balvane et al 2007, p.11). On the other hand, the pluralist approach explains the CFMEU industrial action in a different perspective. According to this approach, every organisati on is made up of individuals whose interests, aims and leadership are divergent (Strauss 2006, p.780). Moreover, the different groups in the organisation ordinary have different and competing goals, and as a result, conflicts within the organisation are not only rational but also inevitable. The members of the CFMEU are pushing for decent national EBA, and this gives birth to a conflict with the management. Even in the event of a conflict, the pluralist approach puts it clear that the raised issue ought not to damage the interests of the stakeholders (Balvane et al 2007, p.12). This is ensured through the institution of apposite rules and procedures that power and authority are evenly distributed among the stakeholders. According to the pluralist approach to the conflict, the management is obliged to acknowledge and make efforts to reconcile the stakeholders’ competing interests and goals (Strauss 2006, p.783). In my view, therefore, the pluralist approach avails a detailed e xplanation on the CFMEU industrial action. First, this approach appreciates diversity and competing goals of organisations. It also documents the role that the management has to play to ensure that reconciliation is arrived at in regards to the competing interests and objectives (Dundon Gollan 2007, p.1185). Furthermore, it recognizes trade unions as valid representatives of employees, facilitating them to bargain over employment terms and conditions as well as to influence the decisions of the management. Through this approach, the role which both the state and the federal industrial tribunals play in determining employment conditions, wages and settlement of industrial disputes is firmly determined (Dundon Gollan 2007, p.1190). References Balnave, N, Brown, J, Maconachie, G, Stone, RJ 2007, Employment Relations in Australia, John Wiley Sons, Australia.Advertising We will write a custom essay sample on The Construction Forestry Mining Energy Union’s Strike specifica lly for you for only $16.05 $11/page Learn More Dundon, T, Gollan, PJ 2007, ‘Reconceptualising Voice in the Non-Union Workplace’, The International Journal of Human Resource Management, vol.18, no.7, pp.1182-1198. Dundon, T, Rollison, D 2007, Understanding Employment Relations, McGraw Hill Higher Education, Maidenhead. Strauss, G 2006, ‘Work Participation- Some Under-Considered Issues’, Industrial Relations, A Journal of Economy and Society, vol.45, no.4, pp.778-803 This essay on The Construction Forestry Mining Energy Union’s Strike was written and submitted by user Sincere Schmidt to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Street pharm essay(why you should buy this book) Essay Example

Street pharm essay(why you should buy this book) Essay Example Street pharm essay(why you should buy this book) Paper Street pharm essay(why you should buy this book) Paper and she threw on her coat and aint worked there a day of my life- but the manager owed me. He was one of my customers. Time to get down to brothers real bread-and-butter! I took out my cell and speed-dialed sonny. Ty! What the fucks going on? Whyd you turn off your cell? Mind your business. Whats going on? l need your help son. Tonight we got us some deliveries. Already got some. Well, I got more for you. Go on. I wrote the stuff on my palm pilot. Hold up, I said, whos this Schultz guy? A new customer I met last week. Told him we was getting a shipment with the hottest shit this side of the bogota. He gonna drop 5 gs.

50 Winning Cause and Effect Essay Topics and Ideas

50 Winning Cause and Effect Essay Topics and Ideas If you are struggling with choosing a winning topic for your cause and effect essay feel free to use our cause and effect topics list which is being constantly updated. Cause and effect essay is an essay that deals primarily with the causes and effects of the event, situation or dilemma. The purpose of such an essay is to explain why the event happened, what are all the consequences and ramifications of the event. This  manner  of the  essay is an easy way to discuss and organize ideas around topics. In the essay of this type, you will be required to outline a situation describing what caused it and the effects of that particular situation:  direct and indirect, seen and unseen. 5 STEPS ON HOW TO WRITE A CAUSE AND EFFECT ESSAY How to Structure Your Essay A cause and effect essay is similar in structure to most other essays, in that it requires an introduction, a body, and a conclusion. However, because of the nature of the essay, body paragraphs will be largely  split into two major components, unlike many argumentative essays that often have three major body components. While writing a cause and effect essay stick firmly to the correct  cause and effect essay outline, since it is one of the key factors in getting a high grade for your paper. Cause and Effect Essay Topics by Levels of Difficulty Easy Cause and Effect Essay Topics History Causes of the American Civil War – state’s rights for slavery, unable to compromise, state vs. federal authority Effects of the Civil War – start of the civil war, federal authority established, end to slavery in America Education Causes of Bullying in School – parental abuse at home, feelings of inadequacy Effects of Bullying in School – physical and mental harm, lowering of grades English Causes of the Decline of Spelling in Schools – less focus on rote memorization techniques Effects of the Decline of Spelling in Schools – fewer students are becoming authors Political Science Causes of the Magna Carta – Nobles wanted the Monarchy to be more responsible, King John’s continual tax raises Effects of Magna Carta – all democratic institutions today, rule by the people Medium Difficulty Cause and Effect Essay Topics Marketing Causes of Brand Loyalty – effective marketing campaigns, repetitive advertising, similar messages Effects of Brand Loyalty – higher sales, enables higher pricing levels and better profit margins Sociology Causes of Poverty – lack of education, poor life choices, born into poverty Effects of Poverty – low life quality, perpetuates further poverty Science Causes of the Big Bang – what was the initial reaction, are there other theories more accurate to describe the beginning of the universe Effects of the Big Bang – are the causes relevant to the effects, would the Universe have evolved without a major starting event Criminology Causes of Riots – higher rates of poverty, unfair legislation, not enough social safety nets Effects of Riots – possible government overthrow, higher rate of crime Difficult Cause and Effect Essay Topics Environmental Studies Causes of Climate Change – pollution, human causes, long-term cycles Effects of Climate Change – more prevalent severe weather, rising tides Psychology Causes of Mental Illness – is there a family history, extreme stressful events Effects of Mental Illness – low quality of life, effects on other family members, long-term effects on mental ability Medical Practice Causes of Obesity – genetic causes, environmental causes, societal marketing Effects of Obesity – shorter life span, increase mental illness Computer Science Causes of the Singularity – humans create artificial intelligence for productivity increases Effects of the Singularity – machines take over the earth, machines become sentient If you are looking for cause and effect essay examples here is a great one CAUSE AND EFFECT ESSAY EXAMPLE: GREAT DEPRESSION Cause and Effect Essay Topics by Subject Environmental Issues Effects of CO2 Emissions on Global Environment Causes and Effects of Glacier Melting Effects of Industrial Pollution Causes and Effects of Deepwater Horizon Oil Spill Effects of Drinking Water Contamination Blast Fishing and Its Effect on Marine Ecosystems Political Issues Why Has the US Invaded Iraq and Afghanistan? What are the consequences for such invasion? Did the Community Reinvestment Act (CRA) Lead to Risky Lending? Causes and Consequences of U.S. Governments Efforts to Increase Homeownership Will Congress and the President Take Action on the Growing Debt? What if it Does Not? What are the Causes and Implications of Winding Down Military Operation in Afghanistan? Social Issues Response of Society to Same-sex Marriages How Will Changes in Gun Regulations Affect Our Society? Consequences of Legalizing Abortions The Need for Sustainable Communities: Root Causes and Anticipated Effects Obesity in the US: Root Causes and Effects Economic Issues The Global Financial Crisis: Causes, Consequences, and Possible Alternatives Impact of Consumerism on Global Economy The Economic Impact of Hurricane Sandy Impact of â€Å"Obamacare† onto the Healthcare System Issues in the IT Spread of the Internet has Given Rise to Cyberbullying Cause and Effect of Internet Monitoring by US Government Impact of Social Networking Services on Today’s Life Ethical Issues Genetic Engineering: Causes and Effects Causes and Effects of Legalizing Marijuana for Recreational Use in Colorado Washington Cultural Imperialism Impact of Globalization Writing a cause and effect essay is a very specific task that needs to be structured properly. Teachers and professors are looking for specific links between causes and effects or an explanation as to why they were not causal to each other. A great essay explores not only the direct links that are obvious, it delves into the depth of  other possible connections to the situation. These indirect or unseen causes are often left out of these essays and cause lower marks. Get help in writing your cause and effect essay today by calling 1-800-235-4105  or place your order using our order form.

Commercial Project Management Essay Example | Topics and Well Written Essays - 1750 words

Commercial Project Management - Essay Example Introduction of the Biometric Data Capture Facility in the renewal of driving licenses is a big move. The process need to be taken carefully and systematically in order to archive it. Because of this, there is the need to use the Gateway5 review process. From the Gateway5 review process, it is evident that the project has been successful. Review of operating phase Following an alert and committed attempt by all the employees involved the accomplishment of the project is looming completion (Cameron, Duff & Hare 2008). A few areas are yet to use the Biometric Data Capture Facility but are considered to be on time with the budget. The change has seen the Post office as one of the best performing organizations in the United Kingdom. This is because of the use of this new facility. Safety measures are taken when using the facility unlike the manual methods that were used to get the signatures, fingerprints and international civil aviation organization compliant photographs (Shoniregun & C rosier 2008). It was hectic, tiring and time consuming. This facility has eased all that. This has made the facility efficient. Despite some branches taking long to start using the facility and some employee shortage issues, the modifications have been successfully realized (LI & Jain 2009). The high level of support and devotion of all the employees involved has been broadly pointed out by those interviewed. Almost all the objectives set out in the project have now been accomplished and the project is successful even though some issues need to be adjusted in order to ensure full success of the project. A few of the issue that are yet to be handled include: Advertising the use of the new facility; so that the public does not hesitate to renew their driving license when they see the new facility being used (Gibson 2008). Ensuring all the 750 branches are using the facility; the remote areas are not excluded from the development. They too ought to upgrade their systems. Business case and benefits management The Application, Enrolment and Identification program (AEI) did not have a consolidated Business case. The service change anticipations were documented through the session and options process, whilst financial targets were made as measurement of the corporate performance and financial management command of the system (Marks 2012). However, throughout the AEI program, advancement reports to the Trust Board have been made regularly as a component of the approved governance structure. Thorough performance examination has been supported with a presentation scorecard across a number of regions that were the objectives of the programme (Marks 2012). These included, time used to renew a driving license and Flow of people; in that people just come for a few minutes and therefore no overcrowding. Extensive reports of presentation on these and other regions have been taken place. The majorities are now part of the corporate management process in the system and as such are treated very seriously. There is also a client satisfaction survey and amenable process that helps to track client’s experience (Ramakrishna 2010). The financial savings anticipated at this point have not been achieved. This has been observed with

Functions of Public Relations Essay Example | Topics and Well Written Essays - 1250 words

Functions of Public Relations - Essay Example The two main functions of Public Relations are Organizational and Societal. The scope of Organizational Public Relations covers all the internal processes. This is the representation of the company in relation to specific groups or other organizations. This is directed to both internal and external groups. An example of an internal group is the employee base of the company and one example of an external group is the media. With Organizational Public Relations, the focus is on knowing and addressing the needs of the company or the issues in the organization itself and relating this to how other organizations outside the company affect these needs and how they can contribute to the resolving of issues or problems. Societal functions of Public Relations on the other hand, deal with external processes or how the company reaches out to society. This includes activities or strategies directed towards the public with the intention of addressing their needs and interests. The societal functi ons have intentions of both serving the objectives of the company and getting information from the public regarding their needs and concerns so these matters may be properly attended to. I have cited two specific functions each for both organizational and societal public relations. A. Organizational 1. Employee Relations This is part of the organizational function of Public Relations as the purpose of this strategy is to maintain a healthy employee-employer relationship with the aim of improving productivity, increasing morale and providing motivation (Employee Relations, 2001). Information is given to the employees regarding the goals, objectives and the current status or performance of the company. It is also a venue for the airing of grievances or concerns. It is usually done through internal communications like company newsletters or briefings, dialogues, recognition programs and other company events. 2. Media Relations The media has been the main instrument for Public Relations campaigns or programs. It is the means by which information which the organization needs and wants to convey to the public, is disseminated. Media Relations is establishing an affiliation with the media by consistently responding to them and reaching out to them. Public Relations, in this aspect acts as a representation of the company to the media. Media relations is part of the organizational function because it addresses the objectives of the company by establishing close cooperation with another group or entity which is very instrumental to the achievement of the company's goals. B. Societal 1. Marketing Communications Marketing Communications provides means to send messages across markets or to a specific market. Its focus is on the products and services of the company and is mainly concerned with the increase in demand and proper positioning of the products and services (Marketing Communications). The tasks involved in Marketing Communications include promotion, advertising, publicity, branding and packaging among others. These tasks help in the efforts to increase product awareness and sales of the company's products and

Why are standards so important for NICs, connectors, and media Essay Example for Free

Why are standards so important for NICs, connectors, and media Essay Use your textbook and Internet research to justify your answer. Standards are put in place to make everything work together error free. Because Stability, Consistency, Minimization of packet errors. 4.1.2 The voltage for registering a bit of 1 on Ethernet can be as low as 2.5 volts or even 1 volt. Why is this so low when the capacity for transmitting electricity on the copper wire is so high? Use your textbook and Internet research to support your answer. Because the voltage used to transmit data needs only be high enough for the receiver to detect it. Making the voltage higher would make the receiver electronics more difficult. 4.1.3 The voltage for registering a bit of 1 on Ethernet can be as low as 2.5 volts or even 1 volt. Why is this so low when the capacity for transmitting electricity on the copper wire is so high? Use your textbook and Internet research to support your answer. Hospitals, security systems, PA recording studios. The drawback of STP cables is that they will increase the total cost of an installation. STP cables are more expensive due to the shielding, which is an additional material that goes into every meter of the cable. The shielding also makes the cable heavier and stiffer. Thus, it is more difficult to handle. 4.1.4 Complete the entries in Table 4- 1. Use your textbook and Internet research to compose your answer. The common connector for interfacing UTP wires to a computer for networking is the Registered Jack 45 ( RJ- 45) interface. This uses eight copper wires ( four twisted pairs) to complete the connection between interfaces. The pinout for these wires defines the order in which the individual wires connect to the network interface card and how the wires transition from one end of the cable to the other. A straight cable is used to connect a device to a network hub or switch. This type of cable does not change the wiring order from one end to the other. You can see an example of  this in Figure 4- 1. Cat 310MbpsToken/10 base T Cat 416MbpsToken Cat 5100MbpsEthernet/Token Cat 61000MbpsGigabit Ethernet Cat 6a1GbpsGigabit Ethernet 4.1.5 Another computer. Using Figure 4- 1 and Table 4- 2 as an example, create the diagram and color coding for a crossover cable. Use your textbook and Internet research to compose your answer. Hint: The crossover cable is more complex than simply reversing the entire set of wires. You are wiring the input pins to the output pins and vice versa. 4.1.6 Briefly describe the layered construction of a coaxial cable from the inner core to the outer insulation. Use your textbook and Internet research to compose your answer. Coaxial cable consists of a core of copper wire surrounded by insulation, a braided metal shielding, and an outer cover. 4.1.7 Based solely on the distance limitation of UTP cable, what should you guarantee about any network you plan for UTP cable? Use your textbook and Internet research to justify your answer. 100 meters a signal repeater 4.1.8 What type of cable is necessary for each connection in Figure 4- 2: straight or crossover? You can assume that S1 and S2 do not have the ability to resolve crossovers ( called Auto- MDIX). Use your textbook and Internet research to compose your answer. They both need straight UTP 4.1.9 If all the connections in the network from Figure 4- 2 use UTP cable, will they all be able to communicate correctly? If not, which links will not function and what should be done to resolve the issue? Use your textbook and  Internet research to justify your answer. 4.1.10 Briefly describe the purpose of each of the following network testing devices: Multimeter- an electronic measuring instrument that combines several measurement functions in one unit. Tone generator-electronic audio acoustics and equipment testing and setup, or informational signals, commonly associated with a telephone system Pair scanner- used to locate problems in a LAN system Time domain reflectometer is an electronic instrument used to characterize and locate faults in metallic cablesa.

Garden Design for the Blind :: Architecture Design Essays

Garden Design for the Blind It is a commonly known fact that the removal of one sense sharpens and enhances the perception of the others. We as humans are very centered on sight, and we tend to give less weight to our other senses when it comes to perceiving the world around us. For the most part, our environment tends to consist of designs made for us to experience visually. We do recognize sound as important, but when we are not actively listening to music or speech, sound tends to fade into the background. While we don’t really notice it’s there, sound serves to give us many clues about our surroundings. Our sense of touch is also important in many ways. We can use it actively, feeling many aspects of the world around us; a simple touch can read the temperature, surface texture, and hardness, among other things, of an object in our surroundings. We also possess a sense of kinesthesia, which involves cues from our muscles that give us information about the way our bodies are moving through space. An important component of this system is our balance system in our middle ear. This lets us know when we are or are not in a vertical position. Our leg muscles can tell us the conditions of the surface upon which we are walking and how far we have traveled. Easily the most overlooked sense is the sense of smell. Most of us rarely think about it, but studies have shown that of all the external stimuli that affect the way we do things, odor might be the biggest influence on our behavior. Scent is a major component of memory, especially of pleasant memories. A whiff of a particular smell, perhaps lavender, might bring back memories of weekends at Grandma’s house, where the linen closet was scented with lavender sachets. Studies have linked changes in emotion and even basic instincts to our sense of smell. The French have a restaurant called â€Å"dans le noir?† (or â€Å"in the dark?†) in which seeing people get an experience that is almost like being blind. They are guided to a table by waiters, some blind and some sighted; they eat their entire meal in the complete darkness. The principle behind this is that in the absence of sight, all the other senses are heightened.

A Reaction Paper on the TV Show Numbers Essay

I have never been one to be fond of numbers. In fact, I am scared of them. Numbers especially with letters intimidate me. I normally tend to take for granted lessons that have passed. I study it, learn it, memorize it and that’s it. Ten points for me if I could actually remember and actually use those complicated equations in my day-to-day life. Though this may be the case, I find myself a bit more motivated when these mathematical figures be actually applied in real life. I think I learn more when I see Math’s importance and essence in the ropes of everyday living. Now, here comes Numb3rs, a show that believes that everything is indeed, numbers. Though ambitious in the making, I let myself be excited over how everything would turn out. I was actually impressed with how they applied the concepts of limits, probability and conic sections into catching the culprit. How the guy connected the physics of something as mundane as a sprinkler into an equation that would eventually solve the case was a complete marvel. Until now I think: â€Å"How on earth did he do that? † And even though the plot seemed lackluster to me, the mathematics behind it compensated for the rather forced storyline of the show. In the end, the suspect was caught. The case was solved. Charlie was right all along. Math indeed helped big time. When it comes to the technecalities and mathematics of the show, I have no complains. But when the story in itself is in question, there I raise my hand. I think the idea that everything can be solved by numbers is just too far-fetched. Human behavior is unpredictable, unstable and anything but elegant. It is far too unrealistic for me the way they have come to believe that the human body and personality can be translated into numbers or equations. I digress. I disagree. Sure, mathematics is fundamentally present, I know that. But to be actually glorifying it into something as unique, special and holy as the human body, I think that numbers will only remain that, numbers.

Luxury Brand Economy Effect Essay

Monaco is a small country, but well known all over the world. All over the world it is known as a place of luxury. Every year a lot of tourists visit Monaco to have a good vacation visiting casinos, luxury restaurants and off course to do a shopping in a most known, luxury brands. In Monaco you can find a lot of different luxury boutiques for every taste; you can find everything from luxury cars to a luxury clothes and accessories. During the course of Luxury audit services we study a lot about the services in luxury stores. So our goal was to divide into groups and to do an audit of few stores. Our group was a big enough for such a mission, so we were thinking how to do it in a better way. And once we got a good idea. According to the information we received during the seminar with Guillaume Rose, in Monaco there are a lot of Russian millionaires, and they are always â€Å"invited guests† in different places. So we decided to split our group on two smaller groups and to compare the experience received in Gucci store and in Celine which are situated in the heart of Monaco, near the Casino and Hotel de Paris. I will share with you the Russian experience. I asked my friend, she is from Russia, for some help in this mission. Our story was that we family couple came from Russia for my friend’s wedding and as we already bought a new skirt for my wife we need to buy a new bag, which must be one of the last collections. And the second part of our group was native French with two different scenarios in two stores. As we will see next we received a little bit different experiences. Gucci store audit Firstly we decided to audit one of the most famous brands in the world, Gucci. At 12. 00 we entered the store. Before entering the store, we noticed that the showcase was clean, with good lighting, but there were no goods exposed. Entering the store, I noticed that the main glass door was all in hand prints and it was just 12. 00. Going to the store and pretending a married couple, we were arguing about the fact that my wife has already a bunch of bags and for what reason she is looking for one new. Staff in the store noticed us at once and ran to the side waving their heads as a greeting. Only the guard who was near the enter greeted us in a very polite form. We were walking through the shop for 3 minutes and a half and it gives us a good opportunity to study the store. We noticed that the reception area was clean as it is required, but there were not enough light, it gives to the store a much groomed look. And also no music and even no fresh flowers in the store. After 3 minutes and a half we meat a sales person who greeted us and introduced himself as a David. He asked us a few open questions in order to know what we are looking for. After he listened our story he was interesting in our previous experience with Gucci brand. We pretend that we don’t know anything about Gucci. He told us some information about the brand about its uniqueness and heritage. After that David proposed a few bags, he explained the value of that model and brought all the colors for that model. Also he guaranteed that the model will be in a trend for the next few years. What was not really very good it’s a careless handling of the bag and he put them on one big heap. And what impressed me very much is that he even don’t show the inner part of the bag, on my opinion it is very important to know how it is inside the bah which you are going to buy for a big amount of money. As I was pretending a husband who is not really happy to buy a new bag, I asked about the discount, and I get an answer in very polite form that there is no discount at all in Gucci store in Monaco. My pretending wife was asking me to buy the bag she liked and I was strong on my opinion. So a after that dialogue with my wife he proposed to book the bag till the evening for the case if I will change my mind. This was very polite from his side. But he doesn’t accompany us to the door and didn’t offer to giva us a business card and to right down us into the customers database. Totally we spend in the store 26 minutes. So in conclusion I can say that the experience I have received together with my pretending wife was far different from the French experience of my group mates. Celine store audit. The second we decided to audit was the Celine also situated in the heart of Monaco. Our story was the same, we were looking for a bag which will be good to my â€Å"wife’s† new skirt which we have bought for a wedding we are invited here in Monaco. The showcase was very clean with good exposition of some goods. When we entered the store we noticed staff talking together near the cash machine, although all of them greeted us in their store. The area of the class was very clean , there were enough light, giving a good look to the goods represented in the store. After a minute and 20-30 seconds of waiting we meat a vendor, she was Russian so we were able to speak on our native language. It impressed me very much, so I was ready to buy everything in that store. She was asking a lot of open questions, to get more information about our needs and it was great, because after that she proposed a few models which were facing all our needs. She was very listening, so it helps her to understand our needs. She explained everything about the product, how to clean it and how to use it to leave it in a new condition. Of course she valued the model and showed a few others and different colors. She knows the material and the price for that bag without looking anywhere. But what upset me she didn’t spoke about the brand, because we don’t know anything about that brand, except that it is a luxury and expensive brand. As the bag we liked the most she proposed to book it till the next day midday, so that we can think about purchasing it. She remains courtesy even in the case of not buying that bag. She put our names in database and proposed her help for any other matters. She accompanies us to the door and wish a good day for us. We spend in that store 23 minutes and the felling was like we spend there almost an hour, the experience we received in the Celine store was great dispute of some moments. Conclusion As our group was divided for two smaller groups in order to compare different experiences. As Russian group visiting the Gucci store we received almost a great experience. Points to improve, I would recommend to put some products on a showcases, it is needed to clean the entry glass door and if there is such a need to clean it every hour. They need to put more lights in the store, because it was too dark. Some fresh flowers will do only a good role and some soft music will be very great. And of course some training course for the staff. Celine experience was really great and there is nothing to speak about. I wish them to continue in that way. The experience we received during these audits was one of the greatest. We were participating in the process not just as a customer’s but almost as professionals who can notice almost everything in the store. Thanks to Ozzy Monaco for a great course.

Integrated Marketing Communications The WritePass Journal

Integrated Marketing Communications Abstract Integrated Marketing Communications ). 2.3 Measurement of IMC over Time The interlinks in the marketing communication results in a circular process. It is obvious that behaviour influences attitudes and vice versa. For instance, a consumer’s positive familiarity with a brand may force the customer to change the attitude and previous networks or strengthen the positive network that was in existence. Therefore, IMC is based on a long-term synchronization of promotions and messages (Katrandjiev, 2000). IMC is distinguished from the other marketing activities in that it influences the behaviour of the target groups. This happens since IMC is planned, created, implemented and assessed through analysis of consumer behaviour in terms of current and future prospects of purchasing a product or a service. The application of a longitudinal study provides an effective measure for IMC. Since a time factor is a necessity in measuring IMC, accommodation of time as a factor has high chances of providing acceptable and practical results. To develop a measure of ef fectiveness of IMC a comparison between it and the traditional marketing communication (TMC) is necessary. Practicability of this measure in the business world is complex since it is complex to apply both TMC and IMC in order to develop the effectiveness of IMC in a specific organization. Several theories have been developed in the recent past in an attempt to develop the concept of IMC (Duncan, 2002; Schultz, Tannenbaum and Lauterborn, 1993, p.16). However, most of the developmental theories are founded on explanations involving advantages, definitions and acceptance. The main problem facing IMC is the measure of its effectiveness. Several approaches to providing metrics that can be used for measuring IMC have been developed. Many of the theories of measurement of IMC are developed based on the work conducted by Schultz and his colleagues. They conducted a study in 1993, which concluded that the IMC’s main objective is to create communication platforms that support the current purchasing capabilities of all customers or even change future behavioural prospects. Shultz et al concluded that the process of measuring IMC should involve measurement of all behavioural aspects of the customer that is in proximity to the actual acquisition behaviour as possible, and the process of measurement should be developed as part of the planning process. However, the authors did not succeed to measure IMC effectively due to the approach they adopted that measurement focused on output as earlier discussed. Kitchen and Schultz (1999) and Shultz et al (1993) advocated for the use of outside-in planning advance as a way of dealing with the challenges of measuring IMC. This process is designed to be initiated at the customers tracking backward based on the decision to purchase, so as to determine the point where the customer made the decision to purchase the product or service. This approach requires an utmost attention on the customer and the various opportunities where purchase message is delivered to them during the process. Analysis of the impacts of different messages at different points provides an effective way of measuring the impact and hence IMC. Some of the IMC tools through which the customer can be reached are the internet, sales promotions, media advertising, event sponsorship, personal selling, and direct marketing. Since IMC deals with integration, the tools should be monitored so as to determine the impact of the integrated system on consumer behaviour. Developing a tool to measure the integration is quite complex. For instance, it is impossible to measure the absolute IMC effect of coca cola products in the UK due to various competing effects such as price, brands, a variety of promotional strategies, huge number of advertising, as well as the effects of communication which it intertwined between the consumers and the suppliers (Coca Cola, 2013). These results to a very complicated marketing effect that is integrated with cases such as sales promotions affecting brand as well as sales and vice versa. Developing a measure that can integrate these factors is very complex and can only be achieved if conducted individually limiting on determining the effect of integration. 3.0 IMC is Measurable From the analysis above it is obvious that direct measurement of IMC is quite challenging, but there are various ways in which other elements of IMC can be measured and the resultant normalization of the measure be used as a general measure of IMC. Therefore, measurement of IMC is not as ineffective as the argument presented to validate it from derailed development. To fully comprehend this argument, consideration of the effects of various tools of IMC interact and the impacts. This will provide an insight into how various IMC tools can be used in the measurement of the impact and effectiveness of IMC. Therefore, this can be used to plan, execute, and evaluate any IMC program. 3.1 Effects of Advertising Most theories around advertising as IMC tools revolve around how customers perceive advertising messages. The focus of advertising effect is based on measuring the immediate response to the message as a cognitive reaction form of persuasion (Wright, 1980) and significance accessibility model (Baker and Lutz, 2000). Of most significance is the analysis of the effect of advertising over a prolonged period of time. The analysis of the effects of advertising is illustrated in the response hierarchy model (Vaughn, 1980). Therefore, by application of these models, advertising as an IMC tool can be measured effectively and applied in the interpretation of the effect of IMC programs in an organization. 3.2 Sales Promotion Effects In application, promotion of sales accounts for an equal or sometimes even larger budget as advertisements and yet very little has been done regarding measuring the impact of direct sales promotions as an IMC tool (Belch and Belch, 2004). The current marketing field has witnessed increased dependence on direct sales promotions as a marketing tool. This has resulted in increased demand for development of effective tools for quantifying and hence measuring the IMC tool (Neslin, 2002). Sales promotions impact is measured by analysing the impact on sales. Most marketers perceive direct sales promotion as a catalyst that increases sales. This limits many marketers to the analysis of the short-term impact of sales promotions on sales. However, sales promotions can also be used in the development of the brand image by influencing consumers’ purchase intentions, attitudes, image, and beliefs. For instance, the difference between brand-building or franchise sales promotions and non-fra nchise sales promotions can well be analysed by developing a measure for sales promotion (Spethman, 1998). This develops an effective tool for measuring how customers maximize on their efficiency and utility in economizing their purchases. 3.3 Interactive communication effects This is the fastest growing tool of IMC. The interactive media allow for a two-way traffic communication mechanism. This allows consumers to participate in the product or service development. Through interactive media, consumers become active participants in the marketing process. An integrative processing model developed by Rodgers and Thorson (2000) analyses how consumers perceive online advertisement processes. This tool provides data that can be used in quantifying the measure of online advertisement, which can in turn be used as a tool for measuring IMC programs even in an integrated model. For instance, the time consumers spend online can be used in the assessment of the level of consumer interests and participation in online advertisements. The application of traditional advertisement measurement tools can enhance the process of measuring the online advertisements. This approach limits but does not completely hinder the measurement of the impact of interactive media to the con sumer behaviour. 3.4 Synergistic Effects To comprehend the measure of IMC fully, consideration of the effects of multiple marketing tools is essential. This is because most consumers interact with more than one marketing tool before reaching the final decision. According to Naik and Raman (2003), IMC approach is distinguished from the conventional one because IMC analyses the impact of each marketing medium on other mediums. This results to the combined effect of various marketing tools. The development of a measure of Synergistic effects of the marketing tools provides an effective avenue for developing an acceptable measure for IMC programs and their impacts. To highlight on the success of measuring IMC by developing measures for the different IMC tool, this paper will analyse its application at Red Robin, a leading Burger producer in the USA. The success of this company is as a result of application integrated marketing communication in reaching out to its customers. The company applies both online and offline marketing tools this has made it reach most of its consumers as well as attract new customers due to the effectiveness of the IMC tool applied. According to the company’s chief marketing officer, the success of the IMC is entrenched in the application of measurable tools such as advertising, sales promotion, and interactive communication (Red Robin, 2013). With the application of consumer driven marketing strategies, the company has successfully managed to be competitive. 4.0 Conclusion The future of planning and execution of marketing is fully dependent on the IMC approach. The current rate at which IMC is being analysed has proved to be substantive enough to overcome the threat of reduced application of IMC due to its complexities in terms of evaluation. This paper has analysed the most applicable measures for measuring IMC identifying the possible impracticality of the measures. The conclusion is that there is no one single measure that can provide effective IMC effectiveness evaluation. However, its effectiveness can be measured by analysing IMC tools and effects of application of IMC programs as a result of specific tools. The argument presented by Kitchen, Kim and Schultz over the possibility of the hindrances of development of IMC due to lack of measures for evaluating it, is disputable. It is possible to measure the impact of IMC by observing specific tools and quantifying the results by integrating and hence develop a Synergistic effect measure of IMC tools . The continued study and experimentation of IMC will enable it to continue to develop as it poses a positive future as an effective marketing communication tools. The theories have provided information on how the IMC concept has quickly undergone a transformation and acceptability due to the success witnessed in organizations where IMC is applied as a marketing communication tool. References Belch, G. E. Belch, M. A., 2004. Advertising and Promotion: An Integrated Marketing Communication Perspective, (5th Edn), New York, NY: McGraw Hill/Irwin. Baker, W. E. Lutz, R. J., 2000. An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness, Journal of Advertising, 29(1), 1-15. BMW Group in the UK, 2013, About Us. Retrieved July 30, 2013, from bmw.co.uk/en/footer/publications-links/aboutus.html Coca Cola, 2013. About Us. Retrieved July 29, 2013, from coca-cola.co.uk/about-us/ Duncan, T., 2002. IMC: Using Advertising and Promotion to Build Brands, New York, NY: McGraw Hill/Irwin. Lee, D.H. Park, C.W., 2007. What is ‘neuromarketing’? A Discussion and Agenda for Future Research International, Journal of Psychophysiology 63, 199-204. Kitchen, P.J, Kim, I. Schultz, D.E., 2008. Integrated Marketing Communications: Practice Leads Theory, Journal of Advertising Research, 48(4), 531-546. Kitchen, P. J. Schultz, D. E., 1999. A Multi-Country Comparison of the Drive for IMC, Journal of Advertising Research, 39(1), 21-38. Katrandjiev, H.I., 2000. Some Aspects of Measuring Integrated Marketing Communications (IMC) Series, Economics and Organization, 1(8), 87-93. Neslin, S. A., 2002. Sales Promotion, Cambridge MA: Marketing Science Institute. Naik, P. A. Raman, K., 2003. Understanding the Impact of Synergy in Multimedia Comparisons, Journal of Marketing Research, 60, 375-388. Rodgers, S. Thorson, E. 2000. The Interactive Advertising Model: How Users Perceive and Process Online Ads. Journal of Interactive Advertising, 1 (1), 1-23. Reid, M., 2005.   Performance Auditing of Integrated Marketing Communication (IMV) Actions and Outcomes, Journal of Advertising, 34(4), 41-54 Red Robin, 2013. About Us. Retrieved July 30, 2013, from redrobin.com/about/executives/4 Schultz, D   Kitchen, P. 2000. A Response to ‘Theoretical Concept or Management Fashion?† Journal of Advertising Research, 40(5), 17-21. Schultz, D., Tannenbaum, S. Lauterborn, R. 1993. Integrated Marketing Communications:   Pulling It Together and Making It Work, Lincolnwood, IL:   NTC Business Books. Spethman, B., 1998. Is Advertising Dead?† PROMO, 1, 32-36 Vaughn, R. 1980. How Advertising Works: A Planning Model. Journal of Advertising Research, 20(5), 27-33. Wright, P. 1980. Message Evoked Thoughts, Persuasion Research Using Thought Verbalizations. Journal of Consumer Research, 7, 151-75.

Character changes in Macbeth

Character changes in Macbeth Essay In Shakespeares play Macbeth we see the main character, Macbeth changes from a well-regarded and loyal soldier of the Scottish king to a murderous tyrant. At the start of the play Macbeth is courageous, ambitious, superstitious and devoted to his wife. These characteristics are shown through the victory against the rebels, Macbeths trust in the witches and his letter to his wife. In the second half of the play Macbeth becomes cruel and treacherous, insecure and distant from Lady Macbeth. The events that show this change are the murders Macbeth commits, his voluntary return to the witches and his reaction to his wifes death. One of the first events of the play occurs when King Duncans army, led by Macbeth and Banquo defeat the rebels. Macbeth fought ferociously, risking his own life to save his country. King Duncan praises noble Macbeth. Macbeth is seen as a strong soldier who is loyal and courageous, a truly heroic figure. To Duncan he was the worthiest cousin; to the wounded sergea nt Valours minion; to Banquo, My noble partner. King Duncan cannot reward him enough for all he has done. More is thy due than more than all can pay. Macbeth is made Thane of Cawdor, but begins to be tempted by his own vaulting ambition to become king. Another characteristic of Macbeth is his striving ambition and curious nature, which leads him and his partner Banquo to the witches who give him a prophecy. Banquo realises that there must be a trick hidden in the witches prophecies but Macbeth refuses to accept that. Macbeth chooses to let the witches influence him, but Banquo does not. This event showed Macbeth was superstitious because he trusted the witches. The witches prophecies stroked the fires of his ambition to be king.Macbeth was also devoted to his wife. He told his wife everything and confided in her via a secret letter. Macbeth even called his wife my dearest partner of greatness. This proves the affection and trust he had in Lady Macbeth. Together they plot to murder D uncan. Lady Macbeth and Macbeths own ambition are influences of evil that Macbeth chooses to accept. Macbeth also accepts advice from his wife. Lady Macbeth gets him to act by appealing to his manhood and courage, When you durst do it more the man., showing Macbeth is morally weak. He is very hesitant about killing the king though, showing he has a conscience. However, Macbeth begins to act alone, and Lady Macbeth loses her control over him. He follows his murder of Duncan with the quick murder of the two sleepy grooms. Macbeth becomes cruel and treacherous; the voice of conscience within him is gone; he no longer hesitates to follow courses of evil: The very firstlings of my heart shall be The firstlings of my hand. He does not need to be urged to the deed in planning the murder of Banquo and of Fleance. Macbeth fears Banquo because he recognises in him a moral courage, which he lacked Banquo kept his bosom franchised and allegiance clear. Macbeth also believed the prophecy that Banquos descendants would become king. He had become obsessed with his own safety. Macbeths imagination and insecurity is shown when the ghost of Banquo appeared at the banquet. His degradation carries him to the level where he vents his savage frenzy upon the innocent heads of His Macduffs wife, his babes for no reason, but his savage determination to maintain t he throne. These murders show the insecurity that was present in Macbeth. READ: The Moment Of Truth: Happy Ending EssayMacbeth voluntarily and deliberately returns to the witches alone. This time he is more assertive towards them. He is not over awed and he demands to know if Banquos descendants will become kings. The witches deliberately mislead Macbeth but he believes them, showing his overconfidence. Later, Macbeth becomes distant and cold towards Lady Macbeth. Lady Macbeth can no longer control Macbeth, and after killing Duncan he begins to act alone. Macbeth even tells the doctor to cure her of her mental illness, and makes no effort himself to help cure her. When Lady Macbeth dies, Macbeth states She should have died hereafter. There would have been time for such a word. He hears the news of his wifes death and reacts nonchalant and unemotionally. But Macbeth is still a tragic hero because he reveals to us that he is suffering a living hell, without the blessing of sleep that knits up the ravelld sleave of care. His punishment is as great as his crimes. At the end Macbeth does not run away or kill himself. Although Macbeth knows that he is doomed, he fights Macduff to the end, showing he is still courageous and physically brave. Once the saviour of his country, a valiant cousin! a worthy gentleman, Macbeth became the dead butcher, allowing ambition to overcome the natural order of life. Bibliography:

Case Study_Secondary Ticket Market Study Example | Topics and Well Written Essays - 750 words

Study_Secondary Ticket Market - Case Study Example Whilst the teams earn extra revenue from this practice, the main problem is that tickets that are acquired through bad ways are set to tarnish their image. The success in sport is about creating good reputation so as to be in a position to create mutual understanding with the fans. The other problem is that the tickets sold at secondary markets are overpriced and this is detrimental to the teams involved. This is just as good as parallel market where in some instances the tickets are sold for a premium price while their actual value is far below that. This negatively impacts on the fans though the team owners benefit from this practice because they would be working hand in glove with the â€Å"scalpers.† In other words, some people end up reaping from where they did not sow and this is not good practice in as far as sport and gaming are concerned. The image of the team will be tarnished at the end of day and this is the reason why a team should make sure that opportunists do n ot short change the supporters. In the long run, it can be seen that the team will end up losing credibility as a result of the activities of the secondary ticket sellers who may be bent on fulfilling their selfish interests. When people lose trust in the team, it may not be able to generate more revenue since people may end up shunning it. It is problematic for a team to lose the supporters through unethical conduct by the secondary sellers of the tickets. This task should be performed by the agents employed by the team. Analysis and evaluation of the alternatives In the first place, the problem exists because there are some holders of seasonal tickets who feel that they cannot attend all games. As such they decide to sell these tickets to the secondary markets which will later resell them to the people who may be interested in buying them. Whilst this is not a very bad idea since it entails that the team will generate more revenue from this practice, it can be noted that there are certain problems associated with the whole arrangement. In order to address the loopholes identified above, it is imperative for the respective teams to put control measures that are meant to ensure that all unwanted tickets are sold through their offices. Instead of engaging secondary sellers to perform this particular function, the respective teams should create channels that are meant to ensure that unwanted tickets are sold through their office. However, the only disadvantage of this alternative is that the team may not be able to manage all centers that will be responsible for this exercise across the whole country. The other alternative is that the team involved should harness new information and communication technology such that the fans who want to resell their tickets can do it through its official website. If the team harnesses new information and technology, there are likely chances that the loopholes in the secondary ticketing system are eliminated. It also becomes eas y to communicate with the fans intending to sell their tickets such that there is transparency in all the transactions that may ensue. The major advantage of this method is that the internet is secure and transparency is likely to be enhanced since all transactions can be accounted for. All the ticket holders who feel that they no longer need to go to a particular game should approach the registered agents instead of going to secondary ticket holders